Journalism

This article discusses the problem of the formation of territorial brands in the Russian Federation. A wide analysis of different opinions of Russian and foreign researchers on the marketing of the urban environment and the formation of national brands has been carried out. Well-known urban brands have been considered as examples. Modern approaches to the formation of the Republic of Crimea brand have been researched.

This article deals with the different levels of convergence in the sphere of mass media: technological, organizational, professional and communicative ones. The author focuses on the professional level of convergence. It has to do with forming new professional skills and competencies of journalists which help them to work efficiently in modern new mass media.

The article is devoted to one of the forms of implementation of the discrediting strategy in the Soviet political media discourse – the tactics of labeling. Examples from the Soviet press of the 1960–1970s (Pravda, Izvestia, Krasnaya zvezda and Vecherniaia Moskva) are analyzed. As a result of the study, semantic groups of labels are identified; their ways of interacting with other means of discrediting are analyzed

The article considers how the system of Chuvash printed mass media transforms in the digital era; the authors characterize the hybridization of the district, municipal and republican press. The authors identify the special character of the issues’ interaction with the new media and emphasize the necessity of optimizing the journalists’ work with the help of new technological opportunities.

The article discusses the information field of Aleksandrovsk, one of the most depressed cities in the Perm region. The emphasis is placed on the largest groups of local media in the social network VKontakte, viewed as new urban media. It is shown that the negative image of the city created by the federal, regional and city media is adjusted by the citizens themselves in a positive way.

The article looks at the internet meme which is a popular phenomenon of internet communication. Being a media product which is aimed at a large number of people and which functions on the internet, the internet meme can be regarded as a media text. The characteristics of the internet meme are intertextuality, hybrid nature, interactivity, stereotypical nature.

The article studies the stages of formation and development of interactive programs on entertainment radio stations. The goals and tasks of equivalent modern programs are analyzed; the authors also identify how the popularity of such programs and their being in demand on air depend on the target audience of a certain mass medium.

The article considers the emergence of the first mass printed media of local governments in a pre-revolutionary Russian province, using the example of the periodical Vestnik Simbirskogo Zemstva (Herald of the Simbirsk Zemstvo). One of the first issues of the periodical, the composition and subject of published announcements, their significance for the target audience, are analyzed in detail.

The article analyzes the media-critical texts of M. Pogodin’s Moskovsky Vestnik (Moscow Herald) and identifies the criteria for evaluating journalistic work and works of journalistic creativity, typical for the first third of the 19th century – the period of the journalistic criticism formation. Two most popular genres in journalistic criticism of that time are considered – a letter to the publisher and a review of the periodical press.