Cite this article as:

Kornilova K. . Geo-branding in the Context of Mediatization Problems as a Means of the Development of Territories and Attraction of Tourists. Izvestiya of Saratov University. Philology. Journalism, 2019, vol. 19, iss. 4, pp. 469-474. DOI: https://doi.org/10.18500/1817-7115-2019-19-4-469-474

This is an open access article distributed under the terms of Creative Commons Attribution 4.0 International License (CC-BY 4.0).

Heading:

Journalism

UDC:

070:338.48(470-21)

Language:

Russian

Geo-branding in the Context of Mediatization Problems as a Means of the Development of Territories and Attraction of Tourists

This article discusses the problem of the formation of territorial brands in the Russian Federation. A wide analysis of different opinions of Russian and foreign researchers on the marketing of the urban environment and the formation of national brands has been carried out. Well-known urban brands have been considered as examples. Modern approaches to the formation of the Republic of Crimea brand have been researched.

Authors:

Kornilova

Ksenia

Lomonosov Moscow State University

Russia, 119991, Moscow, Leninskie Gory, 1

k.kornilova84@gmail.com

Key words:

territorial brand, geo-branding, mediatization, urban environment design marketing

DOI:

https://doi.org/10.18500/1817-7115-2019-19-4-469-474

Literature

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Ashworth Gr., Kavaratzis M. Towards Effective Place Brand Management. N.Y., 2013.
Geographies of Communication : The Spatial Turn in Media Studies / ed. by J. Falkheimer, A. Jansson. Goteborg, 2016.
Анхольт С. Брендинг – дорога к мировому рынку. М., 2004. С. 60.
Визгалов Д. Брендинг города. М., 2012. С. 59.
Геобрендинг : практическая коммуникация в продвижении территорий / Т. Лебедева, А. Ассадель, Т. Кормановская, Л. Эпштейн. Париж, 2014.
Кузьменкова М. Коммуникативная составляющаятерриториального брендинга (на примере Москвы и Подмосковья) // Медиаскоп. 2016. Вып. 4. URL: http://www.mediascope.ru/node/2184 (дата обращения: 20.12.2018).
Лагунцева И. Особенности территориального бренда в российских условиях. М., 2014. С. 6.
Медиатизация в современной России : теории и практики // Факультет журналистики МГУ имени М. В. Ломоносова. URL: http://www.journ.msu.ru/about/media-research-centre/nauchno-issledovatel... (дата обращения: 20.12.2018).
Морозова Т. Медиатизация технологий конструирования имиджа города : дис. … д-ра филол. наук. Краснодар, 2013. С. 238.
Пащенко И. Стратегия Екатеринбурга : маркетинговый подход. М., 2001. С. 15.
Федотова Л. Факторы брендинга территории // Вестн. РУДН. Сер. Литературоведение. Журналистика. 2014. № 2. С. 104–115.

Journal issue:

Izvestiya of Saratov University. Philology. Journalism, 2019, vol. 19, iss. 4,

Full Text (PDF):

18._kornilova.pdf

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