Internet Meme as a Media Text

The article looks at the internet meme which is a popular phenomenon of internet communication. Being a media product which is aimed at a large number of people and which functions on the internet, the internet meme can be regarded as a media text. The characteristics of the internet meme are intertextuality, hybrid nature, interactivity, stereotypical nature.

Authors:

Kanashina

Svetlana

Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation

119454, Moscow, Prospect Vernadskogo 76

svetlanakanashina@yandex.ru

Key words:

internet meme, meme, media text, Mass Media, Internet communication, intertextuality

DOI:

https://doi.org/10.18500/1817-7115-2019-19-1-107-112

Literature

Антонова Л. Медиатекст : подходы к анализу медиапродуктов // Медиалингвистика. 2015. Вып. 4. С. 148.
Волкова А. Медиатекст в условиях конвергенции // Журналистский ежегодник. 2013. № 2, ч. 2. С. 26–28.
Гальперин И. Текст как объект лингвистического исследования. М., 2007. С. 18.
Голубева А., Семилет Т. Мем как феномен культуры // Культура и текст. 2017. № 3 (30). С. 195.
Добросклонская Т. Медиатекст : теория и методы изучения // Вестн. МГУ. Сер. 10. Журналистика. 2005. № 2. С. 32.
Докинз Р. Эгоистичный ген // Litres : [сайт]. URL: https://www.litres.ru/raznoe/egoistichnyy-gen/ (дата обращения: 07.10.2018).
Красноярова О. Текст и медиатекст : проблема дифференциации понятий // Вопр. теории и практики журналистики. 2015. Т. 4, № 1. С. 91.
Мельник Г. Медиатекст как объект лингвистических исследований // Журналистский ежегодник. 2012. № 1. С. 27.

Journal issue:

Izvestiya of Saratov University. Philology. Journalism, 2019, vol. 19, iss. 1,

Full Text (PDF):

22._kanashina.pdf

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  <abstract language="eng">The article looks at the internet meme which is a popular phenomenon of internet communication. Being a media product which is aimed at a large number of people and which functions on the internet, the internet meme can be regarded as a media text. The characteristics of the internet meme are intertextuality, hybrid nature, interactivity, stereotypical nature.
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