Journalism

The article considers political opposition discourse in the presidential elections campaign in Russia in 2012 (on the material of № 136 (2011) – № 22 (2012) of Novaya Gazeta). The analysis of methods and means of linguistic manipulation and purposes of their usage is given; other discourse features of this period are described.

This article examines the role of Literarnaya gazeta (Literary Newspaper) in the campaign to engage the Soviet writers in socialist construction and the definition of the new role of literature.

The article characterizes a modern reader of a news website which allows anyone to leave comments or post their own text.

The article deals with one of the vital issues of journalism, the issue consisting in singling out such a genre as interview among other similar ones in mass media (on the basis on newspaper and radio interviews).

In article the condition of periodicals of Tatarstan Republic in the Tatar language in 1990–1999 is considered, the changes in their ideas and topical orientation are allocated.

In the article lexical, syntactic and logical-rhetorical techniques of explicit and implicit speech influence of journalists on the interviewed and on the readers are considered based on the materials of newspaper interviews.

In the article the analysis of the image of women-politicians of Tatarstan is suggested, based on the publications in Internet media. On the basis of qualitative content analysis of texts published in the Internet media the classification of image types is given, each of them is characterized. The images of five women-politicians are analyzed in terms of personal and social character traits.

The article deals with the questions related to the role of philological knowledge and literary culture in modern higher education of journalists. In particular, the assertion that the philological subjects proper addressed to the Bachelors of Journalism successfully accomplish their didactic task, being on a large scale practically oriented, is strongly reinforced.

The article considers the role of national periodicals in the context of national cultural values, which exist in the media. The author considers the problem of social and ethno-cultural identity as a factor in forming the image of the nation.

The purpose of the article is to show how and by what means the Internet has influenced the correlation of the concepts ‘author’, ‘reader’, and ‘critic’ in the modern literary process.