Linguistics

The article deals with the concept of slang, its functioning in modern Russian, which is being examined on the material of metaphors based on the lexis of financial and economic spheres. The metaphoric models are also presented, as well as the target areas typical to the semantic fields under consideration.

The article gives an analysis of methods of speech impact in the discourse of two presidential election campaigns in Russia – in 2008 and 2012. Peculiarities of political opposition discourse represented in Novaya Gazeta are described.

This article examines the use of expressive devices from poetic syntax
in play discourse of advertisement as a means of a more effective
impact upon the recipient of the text. Advertising discourse is considered
as a stylistically marked linguistic unit on the basis of which these expressive devices of poetic syntax are studied.

The article considers one of the ways of presenting the initial phase of character’s inner speech in A. P. Chekhov’s prose – stream of consciousness as a manifestation of his individual writing style.

Stylistic tendencies typical for F. Iskander’s idiostyle are analyzed: epic narration and ironic modality. External and internal characteristics of narrative as well as different degrees and types of irony are considered.

The article deals with the peculiarities of tourist discourse from the perspective of translation activity on the example of the excursion genre. The author sets up the postulates for an interpreter to develop a translation strategy in order to achieve an adequate conventional action within the specified genre.

The article deals with using parcellation as a tool greatly increasing a newspaper headline attraction. We study how parcellation stylistically converges with other devices and tropes, as well as the language game.

The article deals with different types of hybridity as a global category of computer-mediated communication. In the article hybridity is defined as a mixture of orthographical, lexical, syntactical, stylistic, semiotic and genre forms in one linguistic unit (word, sentence or text).

The article is dedicated to the modern problems of the use of a capital letter in compound names of authorities, the state documents and positions. The main reasons for the developed diarchy in the spelling rules are revealed in the article. The use of a capital letter as the instrument of creating a hierarchy is also considered. The samples from newspaper texts and specialized legal reference books are offered as illustrations.

The article deals with the research of modern tendencies of language development. Special attention is given to the processes of democratization, to the penetration of informal communication principles into traditionally formal spheres. Negative consequences of speech liberation and of a careless attitude to language usage are identified.