The article focuses on different approaches to categorization and deals with the study of cognitive aspects of modus (interpretative) category of tonality as a means of expressing the speaker’s subjective attitude to the facts of the objective reality. The complicated structure and methods of realization of tonality are shown on the example of journalistic discourse of the English language.
The article traces the interrelation of the categoricalness notion and similar communicative categories, such as objectivity, truthfulness, and emotional capacity.
The article researches the place of discursive words in the system of
language units; a semantic and functional classification of discursive
words is developed.
The article discusses a Russian verbal sentence in terms of pragmatic strategies and their predictable
influence on grammatical and semantic structure of the sentence. Some noticed regularities
are being discussed. They are determined by vectors pragmatics – semantics and pragmatics – grammar in the verbal sentence’s field, which is being treated as a certain linguistic construct. Pragmatics
in the verbal sentence’s field manifests as variability of the content and form of the sentence.
It is proved in the paper that the sentence representative in English constitutes a specific syntactic unit which has structural, semantic, communicative and pragmatic characteristics of its own.
The results of word order analysis in the author’s speech of B. Akunin are represented in the article. A special notice is given to informal spoken structures, permeating the author’s speech with a variety of purposes.
In the article the distinct characteristics of poetic dialogue are highlighted, such as its being synsemantic, its being addressed, etc; such types of dialogue are defined as intratextual and extratextual.
Different approaches to distinguishing advertisement genres are presented in the article; advertisement genres used in social advertising are analyzed; genres characteristic for social advertising are singled out; specific features of using genre forms in social advertising are revealed.
The article reveals the dependence of phraseological unit transformation on the newspaper article genre; the frequency, ways of transformations, and the stylistic functions of the transformed phraseological units in different genres are considered.