Cite this article as:

Solodovnikova A. N. Social Advertisement Genre as a Way of Influencing the Addressee. Izvestiya of Saratov University. Philology. Journalism, 2011, vol. 11, iss. 4, pp. 34-38. DOI: https://doi.org/10.18500/1817-7115-2011-11-4-34-38

This is an open access article distributed under the terms of Creative Commons Attribution 4.0 International License (CC-BY 4.0).

Heading:

Linguistics

Language:

Russian

Social Advertisement Genre as a Way of Influencing the Addressee

Different approaches to distinguishing advertisement genres are presented in the article; advertisement genres used in social advertising are analyzed; genres characteristic for social advertising are singled out; specific features of using genre forms in social advertising are revealed.

Authors:

Solodovnikova

Alexandra

Nikolayevna

,

Saratov State University

,

Russia, 410012, Saratov, Astrakhanskaya street, 83

,

newflashka@rambler.ru

Key words:

advertising genres, social advertising, speech genres