This is a review of a collected volume of articles prepared by Professor M. Stroganov for his 70th Anniversary. The book intertwines two main academic interests of the author, mixed up in a special, unique to the researcher, methodological paradigm. These are the attention to the literary or folklore text as well as the focus on the diversity of Russian culture in its broadest spectrum: song and singing, music and painting, and the various facets of the theatrical arts.