прагматика

The task of the paper is to study theoretical aspects of the pragmatic use of phatic tokens. To achieve this aim, the authors review and specify the concept of phatic communication; describe the system of phatic tokens and provide a new approach to their structural organization; besides, they consider the usage of phatic tokens in different registers.

The author considers cases of partial and complete dissimilarity of original and translated names of motion pictures, reveals possible reasons for using transformational operations.

The article discusses a Russian verbal sentence in terms of pragmatic strategies and their predictable
influence on grammatical and semantic structure of the sentence. Some noticed regularities
are being discussed. They are determined by vectors pragmatics – semantics and pragmatics – grammar in the verbal sentence’s field, which is being treated as a certain linguistic construct. Pragmatics
in the verbal sentence’s field manifests as variability of the content and form of the sentence.

The article is devoted to the analysis of the pragmatic aspects of the English political media discourse. Pragmatic approach to the political media discourse takes into account all the aspects of communication including both linguistic and extra-linguistic units, and provides efficient tools for affecting an addressee.