SolodovnikovaAlexandraNikolayevnaCountry: RussiaCity: SaratovCompany: Saratov State University, Russia, 410012, Saratov, Astrakhanskaya street, 83 Position: Graduate Student, Chair of the Russian Language and Speech CommunicationE-mail: newflashka@rambler.ru Author's articles Social Advertisement Genre as a Way of Influencing the Addressee THE BASIC METHODS OF IMPACT IN SOCIAL ADVERTISING