Cite this article as:

Solodovnikova A. N. THE BASIC METHODS OF IMPACT IN SOCIAL ADVERTISING. Izvestiya of Saratov University. Philology. Journalism, 2010, vol. 10, iss. 1, pp. 13-?.

This is an open access article distributed under the terms of Creative Commons Attribution 4.0 International License (CC-BY 4.0).
Heading: 
Linguistics

THE BASIC METHODS OF IMPACT IN SOCIAL ADVERTISING

The main ways of influencing the addressee in social advertising are considered in the article; Some of them are considered common with means of commercial advertising, others - specific.

Authors: 
Solodovnikova
Alexandra
Nikolayevna
,
Saratov State University
,
Russia, 410012, Saratov, Astrakhanskaya street, 83
,
newflashka@rambler.ru
Key words: 
ADVERTISING, social advertising, speech impact, THEORY OF IMPACT, METHOD OF EXPOSURE
Literature

1 Kopnina G.A. Speech manipulation:
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2 Olyanich A.V. Presentation theory of discourse. The Volga-
grad, 2004. p. 390.
3 Issers O.S. Communicative success as a predictor
category // Cultural-speech situation
modern Russia. Ekaterinburg, 2000. P. 288.
4 Gribok N.N. Social advertisement. M., 2008. P. 62.
5 Seliverstov S.E. Social advertising: the art of
actions by a word. Samara, 2006. S. 45.
6 Nikolayishvili G.G. Social advertising: theory and
practice. M., 2008. P. 96.
7 Ibid. 106.
8 Reikovsky Ya. Experimental psychology of emotions.
M., 1969. P. 40.

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