Linguistics

The article shows how the speaker of an advertising message widely uses the comic and the humorous in the discourse in order to optimize the process of perception.

The authors establish the connection between the speaker’s gender and the strategies used in creating free self-presentations on the dating websites. By means of statistical analysis a typical profiler is identified from the perspective of the age and self-presentation text volume. The authors describe the set of tactic and strategic techniques used by men and women in order to present themselves in the virtual communication space.

The article considers the distribution of grammatical classes in age
dynamics on the material of the individual lexicon of a pupil.

The article presents the author’s reflection generated by the results of long-term speech monitoring;
the reflection on the development of science in general and linguistics in particular, on the influence
of media language and speech of general population on the future of the language, on the role of
the Internet in language changes. The author emphasizes the role of the inductive approach and the
danger of inductively unsupported deductive assertions which often slow down the development of
science.

The article studies the addressee’s responses to the requests from the point of view of politeness/impoliteness. The authors analyze linguistic and extra-linguistic factors which allow them to treat the responses as either polite or impolite.

The article considers options of communicative strategies of medical discourse, their linguistic characteristics and the place in the general classification are identified.

The article carries out the analysis of the linguistic means involved in the realization of the strategy of legitimizing the European Union/ Great Britain and the strategy of delegitimizing the Syrian President B. al-Assad on the materials of the British politicians’ talks on the topic of the Syrian military conflict and the international suppression of terrorism.

The article considers a comparative usage of French and Russian color adjectives in modern printed media. The author finds out common features and differences on the semantic, lexical and syntactic levels. The interdependence between the components of the phraseological units of color adjectives is identified.

The article regards the peculiarities of the contextual actualization of grammatical aspect homonyms proper ОБЛЕТАТЬ (Fall) – Imperfective Aspect – and ОБЛЕТАТЬ (Fly Over) – Perfective Aspect and the content of their homonymic and non-homonymic word-forms.

The article considers definitions of the term metonymy as a part of the term system of means of stylistic expressiveness on the material of the German and Russian languages. The present research focuses on the necessity of using linguistic methods of describing this section of rhetoric. The author suggests describing the term of this section of rhetoric as a unit of logos. The method of lexical and notional groups is chosen as a way of description.