Linguistics

The article deals with an up-to-date theme of key words issues in linguistics; the paper presents a brief overview and a comparative analysis of the scientific literature on this issue. The aim of the article is to state the problem of identifying key words in philology.

The article is dedicated to the examination of how the peculiarities of polysubjectness are realized in sentences with adverbial complicators. The author analyzes dictum and modus of the sentences and on this basis describes some models of polysubjectness realization.

Some theoretical aspects of eponyms’ usage in terminology are studied
in the article. The authors provide a classification of various patterns
which model the formation of the composite IT terminological
compounds.

The paper describes the most common linguistic and stylistic devices (precedent phenomena, pun, metaphor, syntactical expressive means, etc.) used in German social advertising. These devices have a great potential to make the advertising communication more expressive and effective.

The article describes the reasons and the technique of integrating irrational expressive structures – ‘platitudes’ – into the composition of the literary criticism texts of the end of the XIX – the beginning of the XX century. The points are identified which illustrate the general tendency of using ‘platitudes’ as some irrelevant text fragments; their pragmatic purpose, stylistic, emotional and expressive actualization are described.

The article presents the results of the frame analysis of the situations of such acts as ‘eccentricity’, ‘prank’, ‘folly’. The research is based on the idea according to which the conceptualization of acts is linked with the invariable frame, which is a structure built by the following elements: an aim, action, subject, object, valuation, result. The paper shows the names of the acts representing this invariable frame model of an act.

The article reviews the main communicative and discursive characteristics of the texts published in political blogs by the supporters of Scottish independence; the author reveals the degree of how these characteristics impact the lexical and semantic features of the texts under analysis.

The present article reports on the lexicographical description of culturally significant English family names being a part of English speakers’ background knowledge. The given structuring of a dictionary entry allows to reveal the content of such names including, in the broad sense, a set of cultural, historical, social, ethnic and other connotations.

The article reviews the features of polysemic nouns in the French language in France. A detailed classification of metaphoric and metonymic models of polysemic substantive regionalisms is given.

The article presents the semantic differentiation of the Arabic idioms with the words from the semantic field ‘nutrition’; the degree of phraseological units activity in the replenishment of different semantic spheres and fields is identified; the basic models of idiomatization are singled out as well as the role of conceptual, cultural and historical factors in this process.