The article is devoted to the problem of the influence of social gender stereotypes, underlying the factor of the linguistic and semantic continuum, on the speech activity and gender-gender identification of men and women.
The document as a type of text, especially meaningful for Soviet culture, was used by Bulgakov as an expressive means, which organizes to a large extent both the content and composition of the novel The Master and Margarita. In the article these functions of the document are considered in the text of the novel.
The main ways of influencing the addressee in social advertising are considered in the article; Some of them are considered common with means of commercial advertising, others - specific.
The article gives an overview of modern definitions of synaesthesia, analyzes the methodology for investigating the phenomenon, proposes a classification based on a combination of linguistic, psychological, and cultural approaches.
The article deals with the question of the methods used in the study of artistic concepts. The complexity of this problem is due to the ambiguity of the nature of the artistic concept and the associated entities - the artistic text, the artistic picture of the world.
This article examines the role of the thematic context in the study of the historical development of the semantics of lexical units. The subject of analysis is the functioning of the lexemes of the moral and ethical sphere in medieval English religious discourse.
The lexical and syntactic elements of colloquial speech in the poetic text are singled out as features of the stylization of living speech in the lyrics of A. Akhmatova.
The approach proposed in the article to the idiost of G. Ivanov is based on the hypothesis of a two-level structure of the poetic conceptosphere, which includes the concepts of author's consciousness on the one hand and more complex conceptual structures-cognitive models of interaction of concepts-on the other. The article considers such forms of organization of the conceptual space of idiostyle, as metaphorical and metonymic cognitive models.
The article is devoted to the analysis of the metaphorical subsystem of network slang, in particular, the basic groups of vocabulary used as a source of the formation of portable slang values are established; their comparison with general linguistic tendencies is given; the system of sources of metaphorization is considered as a reflection of the original picture of the world of the carriers of this idiom.