The article is dedicated to the functioning of detail-based person nominations in modern mass media. The materials of our work are newspaper articles and TV speeches. The article focuses on such points as typology questions and lexico-semantic structure of standard detail-based person nominations, the role of color use in their formation.
The article deals with an up-to-date theme of key words issues in linguistics; the paper presents a brief overview and a comparative analysis of the scientific literature on this issue. The aim of the article is to state the problem of identifying key words in philology.
The article contains the description of yet not thoroughly studied specific signs of a scientific
biography of a writer, its internal methodology, its source-based capacities, and basic principles of its structure.