средства массовой информации

The article presents the results of modeling the semantic processes taking place during the hermeneutic interpretation of the Russian term and concept of ‘media’. The paper examines the synonymous pair of the univerb ‘медиа’ (‘media’) and generating word-combination ‘средства массовой информации’ (‘means of mass information’). As a result of semantic condensation, the components ‘information’ and ‘masses’ lose their original semantics, and the ‘intermediary’ component acts as the dominant one.

This article discusses the functioning of metaphors in the Spanish newspaper and journalistic discourse. Based on media publications – EL MUNDO and EL PAÍS – concerning some of the most memorable and important recent events in the international life an analysis of the use of metaphors by Spanish politicians has been carried out. It is concluded that the Spanish political discourse is characterized by emotionality and imagery, which not only determine the use of rhetorical language tools, but also highlight unique features of the Spanish linguistic culture.