креолизованный текст MAGIC REALISM AS A METHOD OF IMPLEMENTATION OF LATIN AMERICAN CODE The work of fine art is considered in the aspect of its two-code semiotic organization - iconic and verbal, i.e. as a phenomenon of a creolized text. Read more about MAGIC REALISM AS A METHOD OF IMPLEMENTATION OF LATIN AMERICAN CODE Verbal and Non-verbal Techniques of Creating the Comic in Creolized Texts of Social Advertisement The article shows how the speaker of an advertising message widely uses the comic and the humorous in the discourse in order to optimize the process of perception. Read more about Verbal and Non-verbal Techniques of Creating the Comic in Creolized Texts of Social Advertisement