AmiriLudmilaPetrovnaCountry: RussiaCity: Rostov-on-DonCompany: Southern Federal University, Russia, 344006, Rostov-on-Don, Bolshaya Sadovaya street, 105/42 Position: Docent, Chair of the English Language of Humanitarian FacultiesScientific degree: Candidate of Philological SciencesE-mail: liudmila.amiri@gmail.com Author's articles Means of Visual Actualization as a Graphosemantic Variety of Language Game in the Creolized Texts of Advertising Communication «Phraseologisation» of Advertising Space, or a Play with the Lingvocultural Consciousness of Advertising Consumers Expressive Figurative Devices of Poetic Syntax in Play Discourse of Advertising