violation of the norm Usage of Substandard Vocabulary in Printed Mass Media as a Result of the General Trend Towards Conversationalization of Media Discourse The article presents the analysis of substandard vocabulary that is used in Russian newspapers of various types. It describes these words’ functions, frequency of occurrence and ways of introducing them. Read more about Usage of Substandard Vocabulary in Printed Mass Media as a Result of the General Trend Towards Conversationalization of Media Discourse