strategies and tactics

Everyday business communication: A commercial chat, its specifi c features and role in organizing the life of citizens

The article deals with the study of everyday virtual business communication. The digital age has a huge impact on individuals, signifi cantly changing their lives, and the life of society is increasingly immersed in the virtual space. The material of the study is Internet communication, specifi cally group communication of citizens, residents of Saratov, in one of the commercial chats: the speech of women’s clothing sellers and buyers. The purpose of the study is to show the development of the chat genre and its functioning in business communication.

Specific Features of Realization of Frankness in the Mass-mediated Discourse

In the article the researcher identifies the peculiarity of a sincere conversation in different mass media genres; a definition of a TV-interview in the sincere conversation style is offered, its genre features are specified; such strategies and tactics are reviewed that TV journalists employ to bring out the interlocutor’s personality to the utmost degree.