stereotype

The article deals with the problem of language representation of stereotypes on the example of German mass media, featuring the election campaign in Russia in 2018. It has been confirmed that simplification and generalization play a significant role in forming the images of the Russian politicians in German mass media. Some characteristics of stereotypes about Russian political figures are revealed, linguistic means of their representation are described.

The article is devoted to the analysis of the pragmatic aspects of the English political media discourse. Pragmatic approach to the political media discourse takes into account all the aspects of communication including both linguistic and extra-linguistic units, and provides efficient tools for affecting an addressee.