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PHRASEOLOGICAL UNITS WITH NATIONAL-CULTURAL ELEMENTS OF SEMANTICS IN THE SPEECH OF MEDIATORS OF CONTEMPORARY GERMAN LANGUAGE

The article deals with linguistic and extralinguistic factors affecting the development and functioning of phraseological units with the national cultural component of semantics.

AUXILIARY COMMUNICATIVE UNITS IN THE SPEECH OF RUSSIAN AND AMERICAN PRESIDENTS (ON THE MATERIAL OF THE GENRE OF MESSAGE)

In the article on the material of the genre "Presidential Addresses to the Federal Assembly", a comparative study of the specifics of the use of auxiliary communicative units in Russian and American political discourse is conducted, common and specific features are revealed in their use in the speech of political leaders.

Linguo-Philosophical Reflection as a Result of a Long-term Speech Monitoring Survey

The article presents the author’s reflection generated by the results of long-term speech monitoring;
the reflection on the development of science in general and linguistics in particular, on the influence
of media language and speech of general population on the future of the language, on the role of
the Internet in language changes. The author emphasizes the role of the inductive approach and the
danger of inductively unsupported deductive assertions which often slow down the development of
science.

Conceptual Framework for the Optimization of Verbal and Non-verbal Business Communication Opportunities

The article examines the theoretical aspects of verbal and non-verbal communication. The author shows the importance of verbal and nonverbal communication in the modern world. It is shown that verbal and non-verbal components are inextricably linked. The author comes to the conclusion about the necessity of optimization of verbal and nonverbal means of influence in business communication.