The article considers the aesthetic value of the Almanacs Aglaya and The Aonides predetermined by the worldview core linking the publications – the personality of Karamzin emerging in different externalizations: as a publisher, an author of novels, a poet, a critic and an opinion journalist. The ‘many faces’ of N. M. Karamzin under consideration allow to draw the conclusion on the almanac’s being multitargeted, as well as to reveal the mechanisms of readers’ reception.