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APPEALING THE NAMES OF OWN BY THE CHARACTER OF CHANGING THE DENOTATIVE AND / OR GRAMMATIC VALUE

There are different approaches to distinguishing between proper names and nominal names. in this article it is proposed to consider this problem from the standpoint of cognitive linguistics, namely within the framework of the theory of prototypes. The application of this approach led to the introduction of the term "onychic conversion".

Modus Category of Tonality and Methods of its Realization in Jounalistic Discourse

The article focuses on different approaches to categorization and deals with the study of cognitive aspects of modus (interpretative) category of tonality as a means of expressing the speaker’s subjective attitude to the facts of the objective reality. The complicated structure and methods of realization of tonality are shown on the example of journalistic discourse of the English language.