industry

Lexical metaphorisation of words representing the INDUSTRY and INFORMATION TECHNOLOGY conceptual domains (Based on popular-science biological English discourse)

The article considers how the conceptual metaphor functions in biological popular science English discourse. The purpose of this paper is to reveal the correlation between the target domain represented by all branches of Biology (biological popular science discourse) and the INDUSTRY and INFORMATION TECHNOLOGY source domains by examining a plethora of metaphoric expressions constituting them. By using continuous sampling method, as well as methods of conceptual and component analysis, the author considers metaphorical expressions which constitute the source domains.