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Linguostylistic Peculiarities of Social Advertising (a Case Study of the German Media)

The paper describes the most common linguistic and stylistic devices (precedent phenomena, pun, metaphor, syntactical expressive means, etc.) used in German social advertising. These devices have a great potential to make the advertising communication more expressive and effective.

  • Read more about Linguostylistic Peculiarities of Social Advertising (a Case Study of the German Media)
ISSN 2541-898X (online)
ISSN 1817-7115 (print)
  • www.sgu.ru
  • doi.org
  • eLibrary.Ru
  • CyberLeninka.ru
  • ROAD (04-04-2017)
  • CrossRef
  • DOAJ
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