In this article, an attempt is made to compare the modular structure of artistic knowledge with the morphological characteristics of the text, their interpretation in terms of analysis of the principles of style formation. As the grammatically expressed constructive parameter of the text, the author considers the category of deixis in its linguistic and artistic expression. Elements of the hierarchically organized deictic field can provide a tool for reconstructing the semantic structure of the text, which is demonstrated by the example of the interpretation of Nabokov's novel Dar.