The article presents an observation on speech communication in families living in Saratov; it investigates the nomination of important everyday objects such as shops, chemist’s, shoe repair shops, etc, from the anthropocentric perspective.
The study of family nominations is an integral part of a different-aspect study of family communication and speech. In the article anthropocentric foreshortening examines the nominations of food and food, reveals the general and specific features of the lexicon of different families.