The article studies the lyrical cycle of poems by the famous children’s poet E. A. Blaginina “Why do you cherish your overcoat?” published in 1975 and understudied by researchers. Comprehending the particular features of the cycle’s poetics (composition, original characteristics of the lyrical hero, the functions of poetic syntax, etc.) allows us to reveal the range of its meanings; to identify the special features of E. A. Blaginina’s creative manner; to consider children’s poetry as a special artistic phenomenon.