associative experiment

The article analyzes the role of “love” concept in the linguistic picture of the world of modern native speakers of different ages. Based on a number of associative experiments and quantitative analysis the research defines the most frequent semantic categories of the reactions of the respondents belonging to ten age groups. The authors focus on the dynamics of associations within the semantic category “negative emotions and states”

The article considers the representation of the concept persistence in the Russian language consciousness. On the basis of the associative experiment, the author describes the field organization of the concept persistence in accordance with the core and peripheries and models the structure of this concept by distributing cognitive characteristics among the sensitive-figurative, information and interpretative fields.