Yufereva Anastasia S. Country: RussiaCity: EkaterinburgCompany: Ural Federal University named after the first President of Russia B. N. Yeltsin, Russia, 620002, Ekaterinburg, Mira str., 19 Position: Assistant at the Department of Integrated Marketing Communications and BrandingE-mail: a.s.iufereva@urfu.ru Author's articles Specific Character of Professional Journalists’ Work under Conditions of Convergence (Based on the Results of Social Research)