SokolovaOlgaViktorovnaCountry: RussiaCity: MoscowCompany: Moscow State Pedagogical University, Russia, 119991, Moscow, M. Pirogovskaya Str., 1/1 Position: Docent, Chair of the Russian LanguageScientific degree: Candidate of Philological SciencesE-mail: faustus3000@gmail.com Author's articles Headlining Strategies of Modern Texts: Entitling in Poetry and Naming in Advertising On the Problem of the Role of Scientific Biography: the Scandinavian Period of R. Jacobson