KupinaNataliaAlexandrovnaCountry: RussiaCity: EkaterinburgCompany: Ural Federal University named after the first President of Russia B. N. Yeltsin, Russia, 620002, Ekaterinburg, Mira str., 19 Position: Professor, Department of the Russian Language Rhetoric and StylisticsScientific degree: Doctor of PhilologyE-mail: natalia_kupina@mail.ru Author's articles Language Representation of Value Preferences of the Uralian People on the Data of the Local Press